The St James Village BIZ works to maintain an attractive and beautiful neighborhood where businesses can thrive; We accomplish this through Streetscaping which is used to describe placement of enhanced decor or infrastructure in a purposeful manner. Over the years the BIZ has maintained flowers, plants, planters, benches, signage, bike racks and holiday decor. Streetscaping helps create a positive effect in the business community and is essential to design streetscaping that will capture the eye and motivate people to walk around while interacting and discovering their environment that will bring encouragement and engagement in various activities within different businesses.
Past: The St James Village BIZ maintained movable flower pots and themed them with blue and yellow welcome entrance signs and custom street name signs in the BIZ brand colors. Recently the BIZ dramatically completed a large scale streetscape project that saw the installation of live trees, park benches, decorative brick and the refurbishment of the iconic metal light trees. The Plaza project completed 6 plazas along the north side of Portage Ave.
Present: In 2017 The St James BIZ updated their movable flower pots with brand new custom pots at varying heights. following that in 2018, the BIZ added 6 brand new custom pots at varying heights. Following that, in 2018 the BIZ added 6 custom bench planters. The benches match the design of the new flower pots in color and style but also offered a liner planter which is used to plant editable herbs. The Herbs compliment the already growing sweet potato which is a product of the sweet potato vine. which deep rich soil and constant sun these vines will produce a sweet potato, In the fall potatoes are harvested and available to the community. Unlike the well-known yam, a sweet potato has a purplish skin and white flesh. it can be very sweet in taste.
Future: A new gateway feature is in development for the St James Village BIZ and will replace the entrance sign at the median of portage and St James. The new feature will mimic the design of the new benches and planters found throughout the zone
The BIZ is continually working to maintain the area ascetic while working to expand its boundaries to provide streetscaping to more of the community.